About Us

LaRuche Imports, Inc. is a Houston based importer and wholesale distributor of fine European seafood products.

Established as a Texas Corporation in 1994, the company began its operation in Dallas, Texas as an importer of Norwegian and Icelandic Dried Codfish products (Stockfish). Due to strong sales and revenue growth following our first year of operation, our founding President/CEO, Mr. Uche G. Kanu relocated our corporate offices to Houston, Texas, affording us closer proximity to the Port of Houston. Since then, we have grown to become the biggest importer and wholesale distributor of Norwegian and Icelandic Stockfish products in the United States.

Our success as a market leader in Stockfish distribution created a demand by our established customers for more assortment of quality European seafood products, and led to the expansion of our product line with the addition of The Queen of The Coast brand. The Queen of The Coast brand is widely known as “The World’s Finest Seafood Product” and consists of the historically famous and delicious Portuguese Sardines, Tuna, Tuna Salads, etc., packed in all natural sauces with no artificial preservatives.

THE QUEEN OF THE COAST® BRAND allows us to reach beyond the limited specialty market of Norwegian and Icelandic Stockfish with a quality European product that appeals to the mainstream population of the global seafood market, with a primary focus on the health-conscious consumer.

THE QUEEN OF THE COAST® BRAND is produced in Portugal by Ramirez & Ca. (Filhos), S.A., one of the largest and oldest seafood canneries in Europe (established in 1853, www.Ramirez.pt). Our alliance with the Ramirez organization in the distribution of THE QUEEN OF THE COAST® BRAND underscores our commitment to providing our customers with quality European seafood products. THE QUEEN OF THE COAST® BRAND benefits from over 160 years history of success by Ramirez, and positions LaRuche Imports, Inc. to become a leader in the global seafood market.

To help us achieve our goal of global market leadership, we established a Preferred Customer program that allows us to form a unique partnership with our wholesale customers to make our quality seafood products available to consumers in their local communities. As a preferred customer, you will receive wholesale pricing and free shipping (within the US) on all purchases, and get on your way to financial success by partnering with Laruche to serve the seafood needs of your community. Our preferred customer program allows you to generate extra income while providing your friends, family members, and neighbors a convenient access to the finest seafood products on the market.

As a Preferred Customer, you also have a unique opportunity to own and operate one of our seafood boutique franchises with very minimal investment. Our retail franchise division, Laruche Fine European Foods, Inc. was established in 2017 as an independent retail operation that provides consumers a direct access to our products through franchised retail outlets. As franchisor, LaRuche Fine European Foods, Inc. is responsible for issuing franchises to qualified franchisees seeking to operate a retail business under the assumed name of LaRuche Fine European Foods Inc., and ensuring their compliance with the terms of our franchise program.

Our mission at Laruche Imports, Inc. and LaRuche Fine European foods, Inc. is to bring an expanded menu of the same premium quality seafood products and exceptional customer service directly to consumers by partnering with motivated entrepreneurs who desire success through franchising. Our franchised retail stores feature a wide variety of European seafood products under the LaRuche Brand and THE QUEEN OF THE COAST® BRAND. We believe that our commitment to providing quality seafood products and services at competitive prices to consumers will lead to the financial success of our franchisees, and the continued growth of our organization.

Contact us today and ask a representative how you can become a preferred customer or franchisee and start enjoying the financial freedom that comes with your entrepreneurial success.

LaRuche Imports, Inc., and Laruche Fine European Foods, Inc.,… Home of The World’s Finest Seafood products!